Hey there!

I'm Yubing

I enjoy bringing delightful solutions to complicated user problems and making experiences accessible and memorable for all users.

In the past few years, I have been exploring varying design areas including UI engineering, motion design, and design systems to build up my product design muscles.

Beside product design

For me, design isn’t just a job. I enjoy applying my design skills in my personal life such as designing my own wedding invite and website. I also like illustrating, animating, and woodworking.

About My Journey

As a child, I found myself very passionate about building things from the ground up to solve little problems I came across in life.

I did my undergrad in Nanjing University and majored in business. During my senior year, my friends and I founded a startup that used a new PLA manufacturing technology to make tableware for infants. While we were very close to raising seed round funding, none of us on the team knew how to use design to turn a product concept into reality. That made me realize that my true passion is in product design.

Later on, I went to Carnegie Mellon University for my masters in engineering design which brought together design, engineering, and business.
After graduation, I worked as a UI/UX designer at a small startup called Looly’s PBC. As the only designer in the company, I took on all the design work including branding design, interface design, and packaging design.I wanted to work with on a product design team, so I joined Brightloom (former eatsa) and led the white label B2B2C app design for both their mobile app and kiosk apps. At Brightloom, I had the great opportunity to work closely with both the design and product teams and we have successfully launched my design in 40+ locations in 3 countries.

Currently, I am a product designer at Moon creative Lab, designing the innovation incubator for Mitsui. Co.